Solution: a versatile brand that can lend itself to both bright and cool productive socialites or calm and cozy quiet thinkers.
The versatile typography create a whimsy that creates a timeless atmosphere. The color palette can feel both sleepy or ready-to-work. The foods and drinks available are smaller than meals so there is a productive grazing as users multitask.
5' Roll Up Signage for Upstairs
Drinks and Snacks Menu
Table Signage with Arrival Time
All-together, Owl Nighters was supported by branding, interior signage for tables, and different areas like the “observatory study floor,” a landing page, and the menu design.